Summer is so close, we can feel it—even though, I mean, we're in South Florida so unfortunately our only season is Summer. School’s almost out, and everyone is getting ready for the relaxation that comes along with these warm months.
But as marketers, we just can’t bring ourselves to relax. All we can do is keep cranking out content that our audiences want to see. So here we are, at the end of another busy marketing week, and as always, bringing you more news, best practices, and exciting tips and tricks for you marketing mavens out there. Here’s what you may have missed this week:
A lot of times, we as content marketers can get caught up in everything SEO. We’re constantly trying to keep up with the ever changing SEO best practices and how we can do our best to have our content be seen. It’s easy to get lost in the sea of SEO and lose sight of why you’re creating your content piece in the first place. See what steps you can take to help you create the most useful, educational, organic content for your audience.
So we know you’re creating interactive content (I mean, we’re almost halfway through 2017. If you’re not, you better get to it!) But one of the biggest challenges is figuring out the most efficient way to create these interactive experiences. Do you build one-offs or do you go with an interactive content platform? How do you really know which, or even if, an interactive content platform is the right fit for your organization? Do you wonder what exactly an interactive content platform can do for you and your marketing strategy? On this week’s episode of Ask Audrey, ion’s Director of Customer Engagement dives into some of the benefits of interactive content platforms and how you can find out which is the right fit for you. Check out the video now!
We are thrilled to be featured in this article from Hubspot on real world examples of interactive storytelling from content marketers. These 45 examples really show how interactive content can be used across all industries. See who made the list, and be sure to check out Orbitz and Navicure’s examples, which we happen to love because they were created with ion!