Happy Friday! Want to know what’s the latest in the interactive content marketing world?
Every week, we provide a digest of what’s been published on our Medium publication and across third party sites to make sure you get the latest news and info of what’s going on in your industry.
Here’s what was new this week…
It’s always been a challenge for marketers to transform their static content into something engaging for their audience. Quite frequently, we see a massive interest in the type of content that can take data, such as a spreadsheet, and transform it into something visually engaging and beautiful. Data doesn’t have to be boring. See how these brands made data fun again.
We all do it. We all create content and keep pushing out more and more and forget to take a second to look back and see how the types of content are actually performing. But taking that moment to dive into a content audit is critical to understanding whether your content efforts are meeting your goals and matching your best practices. So get ready… today is a good day to take a look at your content.
Turning your static content into interactive experiences definitely takes time to concept. But a lot of marketers have a hard time figuring out where to start and how to build ideas around what type of interactive content to use. On this week’s Ask Audrey, ion’s Director of Customer Engagement breaks it down into practical steps and questions to ask yourself when beginning to concept your interactive experiences. Check it out!