It’s been a very, very exciting couple weeks for the crew here at ion and we’re so excited to share the news. We’ve moved!! Our Florida headquarters is still in the same great city with the same great employees. We just needed a bit more room to fit all our interactive content excitement under one roof.
So while we were busy packing boxes and loading trucks to head to our new digs, we didn’t forget to give you what you come here for every week: some good ol’ interactive content marketing news, tips and tricks. If you were just as busy as us this week, check out what you might have missed on the ioninteractive.com blog, third party sites, and the ion Medium publication.
Account-based marketing is here, and it’s here to stay in B2B. If you haven’t adopted ABM practices yet, don’t fret. While ABM does come with some challenges, ion cofounder, Anna Talerico, helps you through the considering and planning of ABM. She’s here to make sure your content meets your marketing goals!
Assessments are one of the most popular forms of interactive content. So we’re not surprised if you’re ready to build an assessment of your own. However, before you do, here are some tips that can help you make the most impactful experience for your users. It’s time to create assessments that educate your audience!
Media Bullseye released a great article about interactive content and how you can gain interested from your audience and create positive engagement. Not only does the article explain interactive content and shows you some examples, but they even mention how interactive content can really help your PR strategy as well. See why 88 percent of content marketers said interactive content helped separate their business from competitors.
Here’s a special inside look at the Florida ion office move, time-lapse and all! And as an extra bonus, our Boston office moved to a new office as well. 2017 is turning out to already be an exciting year for ion. So if you’re ever in the South Florida area, don’t be shy and come say hi! Check out the new space!