Interactive Content Marketing Roundup: December 5-9

It’s been a busy week! Everyone is starting to get ready for the end of the year and strategizing for the year to come. We’re in the season of giving and we’ve got something special for you. Along with our roundup of interactive content articles across the ion interactive blog, the ion Medium publication, and even third-party sites written by our very own ionians, we began our 12 Days of Interactive Content this week. Every day until December 23rd, we’ll be giving you our favorite interactive content examples and case studies from the past year.

So be sure to check out our Medium publication every day. And we’ll be sure to roundup any articles you may have missed throughout the week right here every Friday.

New this week…

 

Fishing with Spears: How Account-Based Marketing Differs from Demand Generation

We had the pleasure of featuring Jon Miller on the ion interactive blog this week. Jon Miller, CEO and co-founder of Engage, wrote about account-based marketing and how it resolves the issues seen with demand generation and improving your ROI. Check out how Jon Miller teaches you to “fish with spears” for those high-quality leads.

 

4 Interactive Content Success Stories

We’ve hear it time and time again… there is major content overload in marketing. But we think it just needs to be reimagined with a little bit of interactivity. Companies like Centermark, VSP Vision Care, and Key Equipment Finance use interactive content and engaging digital experiences to deliver better results from their content. See these interactive content success stories!

 

On the First Day of Interactive Content… FedEx Increases their Revenue!

Christmas, Hanukkah, Kwanzaa, Festivus… whatever it may be that you celebrate this season, you can’t steer clear of the lights, trees, and decorations lining every corner. But one thing we can all relate to this month is the gift of giving. And we’ve got 12 days of interactive content to give to you. So, forget the partridge in a pear tree. On our first day of interactive content, ion interactive gives to you… our newest case study from FedEx!

 

On the Second Day of Interactive Content… Take Dell’s Mobility Assessment

And on the second day of our 12 Days of Interactive Content, we’ve got something for you to use! Take a look at Dell’s Mobility Assessment Tool, built with ion’s interactive content platform, and see how Dell is utilizing interactive content to show how mobility is meeting reality. Check it out!

 

2016: A Year in Interactive Content

ion co-founder, Anna Talerico published an article on LinkedIn giving a year-in-review for interactive content. 2016 was a big year for creating interactive and engaging content and digital experiences, and it seems like everyone jumped on board. Anna takes you on a look back at some of the biggest news in content marketing and interactive content.


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