Content Marketing Roundup: 3 Fresh Articles on Interactive Content Marketing

It’s about time for another roundup. And this is sort of a ‘special edition’ round up, because this morning we had three brand new interactive content marketing articles of our own go live on 3 different sites. What are the odds of that happening? So, in this edition, we are going to highlight how to improve your content, overcome the paradox of content marketing, and how to align your sales and marketing teams to achieve success in the content marketing world! All from one of our co-founders, Anna Talerico, and via some of our favorite blogs from SEM Rush, Content Marketing Institute and Eloqua!


5 Reasons Your Content Marketing Isn’t Working

With content marketing on the rise above both search engine optimization (SEO) and pay-per-click (PPC), it is evident that the time is now for marketing to dive deep into interactive content marketing. But, sometimes it isn't as easy as it sounds. Here are some tips and tricks to help you pack a punch with your interactive content, highlighting some of the problems you may encounter along the way.

4 Ways to Battle the Content Marketing Paradox

Once you get a handle on why your content marketing isn’t working, the next piece to the puzzle is to overcome the paradox that it content marketing.  To do so, it is important to not lose sight of your goal: to engage viewers and keep them coming back for more!  Follow some of these suggestions to help your content stand out and shine above all the rest, in the process, breaking down the barriers of interactive content.  

3 Ways Content Can Build a Bridge Between Marketing and Sales

Finally, after you’ve fixed the problems with your actual content, the final hurdle is aligning your marketing and sales teams.  Even with sales and marketing so close in physical proximity to one another, it can be hard to get the conversation started.  But, it can be worth it in the end, leading to a boost in leads and conversions overall.  Check out this article for some suggestions on how to better build a link between your marketing and sales teams. 


Bonus: Want Personalized Content that Converts? Here's Why You Might Need a Microsite

Although we had three articles published yesterday, we had a fourth go out today on Marketing Insiders Group, highlighting the ongoing struggle for content marketers to create great personalized content that converts.  Take a look at this bonus article for a few reasons to make the shift towards microsite for a more engaging and informative customer experience in order to create a better personalized content marketing strategy.


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