What a week! In South Florida this week marked the end of summer as students start school for the year. It’s a new chapter with new adventures, experiences, and learnings. To get in gear with back-to-school we started a short interview series with a few thought leaders. In this one-week blog series we'll understand how marketing thought leaders do content marketing.
Michael Brenner is the CEO of Marketing Insider Group, and content marketing consultant. Michael, is also a content marketer at heart. He uses his deep experience in marketing to guide his company and clients content marketing.
You can follow Michael here
- Blog - https://marketinginsidergroup.com/blog/
- Twitter - https://twitter.com/BrennerMichael
- LinkedIn - https://www.linkedin.com/in/michaelbrenner
As a thought leader, marketer, and founder, Joe Pulizzi is a busy guy! Like many marketers and founder he’s pulled in many directions. Joe shares with us his tips and tricks for being a stellar founder, rock-star marketer and influencer.
You can follow Joe here
- Blog – http://contentmarketinginstitute.com/
- Twitter - https://twitter.com/JoePulizzi
- LinkedIn - https://www.linkedin.com/in/joepulizzi
Jay Baer dives into his approach for content marketing at Convince & Convert. As a man of many trades he sees value in being hands on with his content. Spending time on his own projects for Convince & Convert but also for his clients, and personal brand.
You can follow Jay here
- Blog – http://www.convinceandconvert.com/blog/
- Twitter - https://twitter.com/jaybaer
- LinkedIn - https://www.linkedin.com/in/jasonbaer
Lee Odden, has a unique approach as CEO of TopRank Marketing. He takes a strategic role in content creation by supporting his teams and being a valuable resource. He works closely with the various groups and clients to ensure a great product but he leaves the creation to his rock-star team.
You can follow Lee here
88% of marketers integrate content into their strategy. But very few understand the impact or ROI of their efforts. Anna Talerico, co-founder and EVP of ion interactive dives into how you can drive ROI and engagement with interactive content marketing.
Want to always be up to date on the latest and greatest in interactive content marketing? Follow our Medium account here.