Interactive Content Marketing Weekly Roundup: August 15 – 19

What a week! In South Florida this week marked the end of summer as students start school for the year. It’s a new chapter with new adventures, experiences, and learnings. To get in gear with back-to-school we started a short interview series with a few thought leaders. In this one-week blog series we'll understand how marketing thought leaders do content marketing.

How Content Marketers Do Content: Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, and content marketing consultant. Michael, is also a content marketer at heart. He uses his deep experience in marketing to guide his company and clients content marketing.

You can follow Michael here


How Content Marketers Do Content: Joe Pulizzi

As a thought leader, marketer, and founder, Joe Pulizzi is a busy guy! Like many marketers and founder he’s pulled in many directions. Joe shares with us his tips and tricks for being a stellar founder, rock-star marketer and influencer.

You can follow Joe here


How Content Marketers Do Content: Jay Baer

Jay Baer dives into his approach for content marketing at Convince & Convert. As a man of many trades he sees value in being hands on with his content. Spending time on his own projects for Convince & Convert but also for his clients, and personal brand.

You can follow Jay here


How Content Marketers Do Content: Lee Odden

Lee Odden, has a unique approach as CEO of TopRank Marketing. He takes a strategic role in content creation by supporting his teams and being a valuable resource. He works closely with the various groups and clients to ensure a great product but he leaves the creation to his rock-star team.

You can follow Lee here


How to Solve the Real Content Marketing Measurement Problem

88% of marketers integrate content into their strategy. But very few understand the impact or ROI of their efforts. Anna Talerico, co-founder and EVP of ion interactive dives into how you can drive ROI and engagement with interactive content marketing.


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