How can we use interactive content to accelerate the sales cycle and give prospects a better buying experience? Get our top three tips for using interactivity to create better sales in the first of this month’s series on the topic.
Interactive calculators are the perfect tool for lead generation to boost your content marketing efforts. Get the tips you need to create effective calculators with strategies for testing and optimization to generate better leads.
We all want our content to generate more leads—but how can we re-use the content we already have to achieve better results? Discover 3 ways to repurpose your static content and generate more leads with interactivity.
Business Development Representative Rony Phaeton knows a thing or two about leads. Get his viewpoint on how interactive content can create better leads in the first of this month’s blogs on the topic.
In this month’s webinar, we focused on Creating Better Engagement for your audience. With Account Executive Eric Catania and Customer Success Manager Brittany Kerr leading the charge, we led a dynamic discussion with tips for using interactive content to boost your audience engagement and drive meaningful results. Get the recap here.
Opportunities for engagement are everywhere. But how can we be sure we’re communicating most effectively with our audience? Using interactive content to drive audience engagement gives your user the information they’re looking for in a more compelling format. Learn more about how engagement works in the interactive content marketing ecosphere.
We’re back from MarTech West 2018 and as a first-time attendee (of any conference, anywhere), my brain is buzzing with lessons learned. Read on to discover what the conference taught me about not only marketing technology, but interactive content itself.
Familiar with the phrase “know your audience”? See how this old adage continues to provide a platform for content strategy to be built. With three tips to know your audience better, we’ll show you how to create content that resonates, giving you the results you’re looking for.
Following ScribbleLive’s formal announcement, ion interactive further recognizes and celebrates the promotion of Mary Ward from General Manager of ion interactive to Chief Marketing Officer of ScribbleLive. Mary has played an integral role in the evolution of ion, where she has been employed since 2011.
Spring is in the air—time for a little spring cleaning. Time to retire static content experiences and refresh them with interactivity. Read on to discover how interactive content can resonate with your prospects and inspire more engaging dialogue throughout the buyer’s journey.
Our team of ionians landed in Las Vegas ready to chat interactive content at ICC 2018. What did they learn in their time at the event? Read on to discover more about their experience at the premier event for marketing practitioners.
Discover how e-commerce conference Catalyst, hosted by ChannelAdvisor, used the ion interactive platform to create an embedded interactive experience to drive engagement.
Building successful customer experiences means building interactive content that creates better awareness. So we’re kicking off a 6-part “better” series with an upcoming webinar to show you how to use the interactive content funnel to create better awareness.
Demand Metric’s 2018 study and webinar provide a closer look into different types of content and their effect during each stage of the buyer's journey. Learn more about the key insights found in the study.
In a world of content, what makes a brand stand out? Interactive content can deliver the impact your current content may be lacking. Learn more about the different types of interactive content, and how it can re-energize your brand.
At our January Trends & Prediction webinar, our Senior Content Strategist covered terrific topics related to design. Rather than leave you with just a recording and slides, we’ve also transcribed her key points covered to help you absorb the full context of the discussion.
At our January Trends & Prediction webinar, our Senior Product Specialist covered terrific topics related to design. Rather than leave you with just a recording and slides, we’ve also transcribed his key points covered to help you absorb the full context of the discussion.
After our January Trends and Predictions webinar, our most requested topic was “Personalization Impact on Prospect & Customer Engagement Strategies.” And we heard you! During the webinar, our panelists and moderator covered some the most exciting trends in personalization. So rather than simply leaving you with a recording and slides, we’ve also transcribed some of the key points covered by our panelists to help you absorb the full context of the discussion. Our webinar featured three power-houses in Marketing, Sales, and Customer Engagement, and this post covers a Customer Engagement view with Audrey Ross, Director of Customer Engagement, along with her 2017 trends and 2018 predictions for personalization and interactive content.
Direct from our January webinar is “Personalization Impact on Prospect & Customer Engagement Strategies”. Featuring three power-houses in Marketing, Sales and Customer Engagement, this post covers a Sale’s view with Asa Hochhauser, Director of Sales, his 2017 trends and 2018 predictions for personalization and interactive content.
Direct from our January webinar is “Personalization Impact on Prospect & Customer Engagement Strategies”. Featuring three power-houses in Marketing, Sales and Customer Engagement, this post covers a Marketer's view with Missi Carmen, Director of Marketing, her 2017 trends and 2018 predictions for personalization and interactive content.