3 Ways to Repurpose Static Content for Lead Generation

3 Ways to Repurpose Static Content for Lead Generation

We all want our content to generate more leads—but how can we re-use the content we already have to achieve better results? Discover 3 ways to repurpose your static content and generate more leads with interactivity.

How to Build Content that Boosts Engagement

How to Build Content that Boosts Engagement

In this month’s webinar, we focused on Creating Better Engagement for your audience. With Account Executive Eric Catania and Customer Success Manager Brittany Kerr leading the charge, we led a dynamic discussion with tips for using interactive content to boost your audience engagement and drive meaningful results. Get the recap here.

What Does Engagement Mean for Your Audience?

What Does Engagement Mean for Your Audience?

Opportunities for engagement are everywhere. But how can we be sure we’re communicating most effectively with our audience? Using interactive content to drive audience engagement gives your user the information they’re looking for in a more compelling format. Learn more about how engagement works in the interactive content marketing ecosphere.

ion interactive GM Mary Ward Promoted to CMO of ScribbleLive

ion interactive GM Mary Ward Promoted to CMO of ScribbleLive

Following ScribbleLive’s formal announcement, ion interactive further recognizes and celebrates the promotion of Mary Ward from General Manager of ion interactive to Chief Marketing Officer of ScribbleLive. Mary has played an integral role in the evolution of ion, where she has been employed since 2011. 

How to Clean Up Your Static Content

How to Clean Up Your Static Content

Spring is in the air—time for a little spring cleaning. Time to retire static content experiences and refresh them with interactivity. Read on to discover how interactive content can resonate with your prospects and inspire more engaging dialogue throughout the buyer’s journey.

Creating Better Awareness: The Building Blocks of Your Interactive Content Campaign

Creating Better Awareness: The Building Blocks of Your Interactive Content Campaign

Building successful customer experiences means building interactive content that creates better awareness. So we’re kicking off a 6-part “better” series with an upcoming webinar to show you how to use the interactive content funnel to create better awareness.

A Content Strategist’s Guide to Getting Personal in 2018

A Content Strategist’s Guide to Getting Personal in 2018

At our January Trends & Prediction webinar, our Senior Content Strategist covered terrific topics related to design. Rather than leave you with just a recording and slides, we’ve also transcribed her key points covered to help you absorb the full context of the discussion.

An Expert’s Guide to Great Design in 2018

An Expert’s Guide to Great Design in 2018

At our January Trends & Prediction webinar, our Senior Product Specialist covered terrific topics related to design. Rather than leave you with just a recording and slides, we’ve also transcribed his key points covered to help you absorb the full context of the discussion.

Your 2018 Guide to Personalization & Customer Engagement

Your 2018 Guide to Personalization & Customer Engagement

After our January Trends and Predictions webinar, our most requested topic was “Personalization Impact on Prospect & Customer Engagement Strategies.” And we heard you! During the webinar, our panelists and moderator covered some the most exciting trends in personalization. So rather than simply leaving you with a recording and slides, we’ve also transcribed some of the key points covered by our panelists to help you absorb the full context of the discussion. Our webinar featured three power-houses in Marketing, Sales, and Customer Engagement, and this post covers a Customer Engagement view with Audrey Ross, Director of Customer Engagement, along with her 2017 trends and 2018 predictions for personalization and interactive content.

What is Sales' Opinion of Personalization & Interactive Content?

What is Sales' Opinion of Personalization & Interactive Content?

Direct from our January webinar is “Personalization Impact on Prospect & Customer Engagement Strategies”. Featuring three power-houses in Marketing, Sales and Customer Engagement, this post covers a Sale’s view with Asa Hochhauser, Director of Sales, his 2017 trends and 2018 predictions for personalization and interactive content.

What is the Marketer's Opinion of Personalization & Interactive Content?

What is the Marketer's Opinion of Personalization & Interactive Content?

Direct from our January webinar is “Personalization Impact on Prospect & Customer Engagement Strategies”. Featuring three power-houses in Marketing, Sales and Customer Engagement, this post covers a Marketer's view with Missi Carmen, Director of Marketing, her 2017 trends and 2018 predictions for personalization and interactive content.