Opportunities for engagement are everywhere. But how can we be sure we’re communicating most effectively with our audience? Using interactive content to drive audience engagement gives your user the information they’re looking for in a more compelling format. Learn more about how engagement works in the interactive content marketing ecosphere.
We’re back from MarTech West 2018 and as a first-time attendee (of any conference, anywhere), my brain is buzzing with lessons learned. Read on to discover what the conference taught me about not only marketing technology, but interactive content itself.
Familiar with the phrase “know your audience”? See how this old adage continues to provide a platform for content strategy to be built. With three tips to know your audience better, we’ll show you how to create content that resonates, giving you the results you’re looking for.
Following ScribbleLive’s formal announcement, ion interactive further recognizes and celebrates the promotion of Mary Ward from General Manager of ion interactive to Chief Marketing Officer of ScribbleLive. Mary has played an integral role in the evolution of ion, where she has been employed since 2011.
Spring is in the air—time for a little spring cleaning. Time to retire static content experiences and refresh them with interactivity. Read on to discover how interactive content can resonate with your prospects and inspire more engaging dialogue throughout the buyer’s journey.
Our team of ionians landed in Las Vegas ready to chat interactive content at ICC 2018. What did they learn in their time at the event? Read on to discover more about their experience at the premier event for marketing practitioners.
Discover how e-commerce conference Catalyst, hosted by ChannelAdvisor, used the ion interactive platform to create an embedded interactive experience to drive engagement.
Building successful customer experiences means building interactive content that creates better awareness. So we’re kicking off a 6-part “better” series with an upcoming webinar to show you how to use the interactive content funnel to create better awareness.
Demand Metric’s 2018 study and webinar provide a closer look into different types of content and their effect during each stage of the buyer's journey. Learn more about the key insights found in the study.
In a world of content, what makes a brand stand out? Interactive content can deliver the impact your current content may be lacking. Learn more about the different types of interactive content, and how it can re-energize your brand.
At our January Trends & Prediction webinar, our Senior Content Strategist covered terrific topics related to design. Rather than leave you with just a recording and slides, we’ve also transcribed her key points covered to help you absorb the full context of the discussion.
At our January Trends & Prediction webinar, our Senior Product Specialist covered terrific topics related to design. Rather than leave you with just a recording and slides, we’ve also transcribed his key points covered to help you absorb the full context of the discussion.
After our January Trends and Predictions webinar, our most requested topic was “Personalization Impact on Prospect & Customer Engagement Strategies.” And we heard you! During the webinar, our panelists and moderator covered some the most exciting trends in personalization. So rather than simply leaving you with a recording and slides, we’ve also transcribed some of the key points covered by our panelists to help you absorb the full context of the discussion. Our webinar featured three power-houses in Marketing, Sales, and Customer Engagement, and this post covers a Customer Engagement view with Audrey Ross, Director of Customer Engagement, along with her 2017 trends and 2018 predictions for personalization and interactive content.
Direct from our January webinar is “Personalization Impact on Prospect & Customer Engagement Strategies”. Featuring three power-houses in Marketing, Sales and Customer Engagement, this post covers a Sale’s view with Asa Hochhauser, Director of Sales, his 2017 trends and 2018 predictions for personalization and interactive content.
Direct from our January webinar is “Personalization Impact on Prospect & Customer Engagement Strategies”. Featuring three power-houses in Marketing, Sales and Customer Engagement, this post covers a Marketer's view with Missi Carmen, Director of Marketing, her 2017 trends and 2018 predictions for personalization and interactive content.
After some reflection on the previous year, and thinking about where I’ve seen ion’s content marketer customers totally nail it (and not), I have one critical 2018 resolution for content marketers looking to make improvements and see bigger, better, and more measurable results from their content marketing this year. Stop doing “more of the same” and expecting a different result.
As a Director of Sales at ion, I already know salespeople fall short when standing out among the noise. And I know the frustration you feel from their lack of knowledge about your business pain points and challenges. Wouldn’t it be great if Sales could show you they understand your challenges, talk to you in terms that are relevant to you, and recommend solutions that will solve YOUR specific problems? Wouldn’t it be great if Sales could be more personal?
What does content strategy help marketers accomplish? Does it help us tell our story better or understand our audience more? Does it help us to feel more confident in our design and campaign decisions? A well-documented content strategy solves all of these problems. Content strategy answers the big questions about a project which helps us create stronger content for our customers and prospects.
This year has been a whirlwind. Content marketing has gone from static or interactive to how interactive is your content strategy? It’s gone from trying to decipher broad data insights to understanding exactly who our audience is and what solutions they’re looking for through their interactions with our content. So it’s only fitting that the top 16 and 17 spots of the Top 17 of 2017 focus on the biggest topics of the year.
From our dedication to blog posts multiple times a week, to fun and engaging interactive experiences, to an educational video series, interactive content marketing awareness and education was the main goal of our brand’s content for 2017. So to highlight the number 14 and 15 spots of our Top 17 of 2017, we want to take a look back at our favorite content marketing advice in the form of blog posts and videos.