Demand Metric’s 2018 study and webinar provide a closer look into different types of content and their effect during each stage of the buyer's journey. Learn more about the key insights found in the study.
In a world of content, what makes a brand stand out? Interactive content can deliver the impact your current content may be lacking. Learn more about the different types of interactive content, and how it can re-energize your brand.
At our January Trends & Prediction webinar, our Senior Content Strategist covered terrific topics related to design. Rather than leave you with just a recording and slides, we’ve also transcribed her key points covered to help you absorb the full context of the discussion.
At our January Trends & Prediction webinar, our Senior Product Specialist covered terrific topics related to design. Rather than leave you with just a recording and slides, we’ve also transcribed his key points covered to help you absorb the full context of the discussion.
After our January Trends and Predictions webinar, our most requested topic was “Personalization Impact on Prospect & Customer Engagement Strategies.” And we heard you! During the webinar, our panelists and moderator covered some the most exciting trends in personalization. So rather than simply leaving you with a recording and slides, we’ve also transcribed some of the key points covered by our panelists to help you absorb the full context of the discussion. Our webinar featured three power-houses in Marketing, Sales, and Customer Engagement, and this post covers a Customer Engagement view with Audrey Ross, Director of Customer Engagement, along with her 2017 trends and 2018 predictions for personalization and interactive content.
Direct from our January webinar is “Personalization Impact on Prospect & Customer Engagement Strategies”. Featuring three power-houses in Marketing, Sales and Customer Engagement, this post covers a Sale’s view with Asa Hochhauser, Director of Sales, his 2017 trends and 2018 predictions for personalization and interactive content.
Direct from our January webinar is “Personalization Impact on Prospect & Customer Engagement Strategies”. Featuring three power-houses in Marketing, Sales and Customer Engagement, this post covers a Marketer's view with Missi Carmen, Director of Marketing, her 2017 trends and 2018 predictions for personalization and interactive content.
After some reflection on the previous year, and thinking about where I’ve seen ion’s content marketer customers totally nail it (and not), I have one critical 2018 resolution for content marketers looking to make improvements and see bigger, better, and more measurable results from their content marketing this year. Stop doing “more of the same” and expecting a different result.
As a Director of Sales at ion, I already know salespeople fall short when standing out among the noise. And I know the frustration you feel from their lack of knowledge about your business pain points and challenges. Wouldn’t it be great if Sales could show you they understand your challenges, talk to you in terms that are relevant to you, and recommend solutions that will solve YOUR specific problems? Wouldn’t it be great if Sales could be more personal?
What does content strategy help marketers accomplish? Does it help us tell our story better or understand our audience more? Does it help us to feel more confident in our design and campaign decisions? A well-documented content strategy solves all of these problems. Content strategy answers the big questions about a project which helps us create stronger content for our customers and prospects.
This year has been a whirlwind. Content marketing has gone from static or interactive to how interactive is your content strategy? It’s gone from trying to decipher broad data insights to understanding exactly who our audience is and what solutions they’re looking for through their interactions with our content. So it’s only fitting that the top 16 and 17 spots of the Top 17 of 2017 focus on the biggest topics of the year.
From our dedication to blog posts multiple times a week, to fun and engaging interactive experiences, to an educational video series, interactive content marketing awareness and education was the main goal of our brand’s content for 2017. So to highlight the number 14 and 15 spots of our Top 17 of 2017, we want to take a look back at our favorite content marketing advice in the form of blog posts and videos.
A lot happened in the world of content marketing over the last year. We have been sharing some of our highlights over the last year; some that changed the way we create content and some that really helped us and our customers grow. It's time to highlight the number 12 & 13 spots of our Top 17 of 2017.
The ion platform accomplishes a lot for marketers. You can collect data about your users as they honest interactions with your content, such as answering questions or interacting with content on an infographic. And since your data is collected via honest interactions with your audience, you can surface higher quality leads to your sales team. When we sat down to discuss the highlights of 2017, we knew we had to list our achievement and helpful asset.
2017 is starting to inch closer to an end, and we are finding ourselves reflecting back on all the projects that we launched over the last 12 months. Each project that we work on holds a special place for all of us here at ion. As designers, content marketers, writers, and strategists, there is simply no greater feeling than seeing our customer experiences come to life and achieve business objectives.
You can’t blame us for being in love with data here at ion when interactive content gives us such detailed and deep insights every day. We’re so in love, in fact, that most of our top highlights from the year are all about data. So for our number 6 spot in our Top 17 of 2017, we’re focusing on one of our favorite data highlights of the year.
For numbers 4 & 5 of our Top 17 of 2017, I want to highlight two of our favorite webinars of the year. I set out early in the year to educate myself, my colleagues, and our customers on how to write interactive content well, select the right experience for your content, and how to repurpose existing content into an interactive content piece.
While many trends have remained steady over the past few years, particularly as it relates to interactivity’s impact on content marketing strategies, there was one trend we saw in 2017 that really caught on. And we don’t think it’s going anywhere any time soon. On the 50th episode of Ask Audrey, ion’s own Director of Customer Engagement takes the time during her last episode of the year to talk about what trend really surprised her in 2017, and what she hopes will stick in 2018.
Last month, we focused on one important topic… next-generation landing pages. Our blog posts, interactive experiences, and webinars were all about evolving landing pages and how you can add interactive elements to the mix. So for the #2 and #3 spots of our Top 17 of 2017, we’re focusing on two of our most loved pieces from the month of November.
To close out the year, we wanted to reflect on our favorite webinars, blog posts, interactive experiences, and customer highlights that impacted our audiences the most in 2017. For the entire month of December, you’ll find yourself taking a step back in time to relive the interactive content story, so make sure you subscribe and follow along! First up, we’ll start by getting back to the basics of interactive content.